Get Exposure - Increase Your Business Sales

No doubt about that, the one thing that any company, corporation or business wants is exposure. Exposure shapes and molds a company or an idea to formulate a process in the potential customer’s mind. If you can get them to think it, perhaps you can get them to buy it. In other words, more exposure, more money. But how to get more exposure and make it work? A convictive demonstration of your product and service can be good.

Advertising on TV is a good way to get exposure. But the budget is not affordable for everyone. When the internet became available for business and consumer consumption, now the truth is that: no matter what the size of a company is, they can create visibility for themselves, especially online. Online demonstration can be more effective to spread your business and increase your business sales. A stunning demo is helpful to show the features and functions of your product and service. And it could be a way to attracting more people to learning about your business. Statistics shows that offering your potential customers a product or service they can actually see will help create a massive increase in your sales.

Here is a story from Marketing Your Business on YouTube.

Charles Smith, a pottery artist from Mobile, Ala., thinks about the tens of thousands of people worldwide who have clicked on his videos to watch him create works of art on his pottery wheel only to break them up at the end.

“You’ve got to have a gimmick, so I broke up the pots,” says Smith, who says about 90 percent of that traffic is students, but 10 percent is actually generating sales.

To make a compelling demonstration video, you don’t have to find a professional advertising company. There are plenty convenient devices for you to get it done, what you need is creativity.

Camcorders come to be prevalent in making personalized videos. If you don’t feel comfortable to speak in front of the machine, creating a PowerPoint presentation can be the way of your demonstration, but it is not the right format to share online. Converting the PowerPoint presentation file into a Flash movie or a video for wide distribution sounds flexible. For that, PPT2Flash Pro or PPT2Video is available. Another Screencasting tool like DemoCreator provides a highly effective way to guide people through a complicated operating task: it records the onscreen activity to generate the step by step videos for software and website system demonstration.

The video demonstration can better illustrate your business than text with pictures, not matter products or service, in an unconventional way. When the information of your business can be delivered clearly to people, they will respond very well. The video demonstration enhances their experience. They feel a connection because they can visually see and hear how the products and service work. This will help them to make the purchase decision.

The predominately used publishing media for online demonstration are Flash movie and video. This makes it easy to share on product websites, podcast websites, blogs, social sites and more. As far as you know, YouTube, Blogspot and Myspace are all popular all over the world. So, you are getting mass exposure advertising to reach out to the masses. And it may transform them to your future customers.

More benefit you can get from the step by step online demonstration videos…

The demonstration video reduces service costs with online customer self-service. It could be the solution when users meet the trouble using your service and products. If they can find the related solution demos on your websites, users can get the problems done by themselves most of times.

When you want to drive more traffic to your website, you can put your company logo with the site link in the movie. This will remind them to go immediately to your website for additional information. For example, you are making a video demonstrating a software product. You can add the URL at the downright corner of the Flash movie to direct the viewers to your product page and they may immediately buy.

What can you or your company do to create more visibility and exposure for your service or product? What creative ways can you find to share what you want to share?